DijiPOP Acquisition Bolsters OwnerIQ's
Ownership Targeting Solution
Read the MediaPost article here.
BOSTON, January 24, 2012 — OwnerIQ, the inventor of Ownership Targeted media and developer of one of the most advanced Real-Time media buying platforms in the industry, announced today that it has acquired leading on-demand shopper marketing technology platform DiJiPOP in an all-stock deal. Founder and former CEO of DiJiPOP, Ji Kim, joins the OwnerIQ team as the VP of Business Development, Media Solutions.
The deal enables OwnerIQ to increase the value and revenue potential for the online retailer and manufacturer partners that power their unique Ownership Targeting capability.
"OwnerIQ's direct relationships with top-tier online retailers and manufacturers forms the backbone of Ownership Targeting — the concept we pioneered in the marketplace," said OwnerIQ CEO Jay Habegger. "The acquisition of DiJiPOP will not only add value to these relationships, but will also add a whole new dimension to our ad solution for the agencies and advertisers that seek to target consumers along the path to purchase."
OwnerIQ's revenue has nearly quadrupled in the past year, as agencies have made increasing use of the company's ability to reach consumers based on ownership signals — signs that a consumer may actually own a particular product, and therefore that the consumer is likely to be interested in related and sometimes competing products.
About OwnerIQ
OwnerIQ is the advertising network that invented the concept of Ownership Targeting. The company partners with top retailers, manufacturers and publishers to transform their website visits into unique Ownership Targeted media opportunities, and in turn creates digital ad revenue for these partners.
OwnerIQ's Advertising Solutions enables advertisers and agencies to target an online display advertising message to consumers based on the product and brand they own and/or intend to buy. This is Ownership Targeting. In addition, their real-time cross exchange demand-side platform ("DSP") MostIQ™ reaches 90% of the web.
OwnerIQ's Media Solutions offers a complete and total end-to-end solution that makes it possible for retailers and manufacturers to generate ad revenue from their website or commerce platform.
Founded in August 2006, OwnerIQ is based in Boston and is led by a proven management team of online media professionals.
Press Contact
Bill Brazell
WIT Strategy
bbrazell@witstrategy.com
917-445-7316