Newsroom
April 18th, 2012
OwnerIQ Featured in Internet Retailer
"ABT and Crutchfield figure out how to boost the power of display ads":
Only about one in a thousand online display ads leads a consumer to click, but consumer electronics retailers Abt Electronics and Crutchfield say they’re boosting display ad click-throughs and conversion rates via “retargeted” marketing that’s triggered by consumers’ visits to manufacturers’ web sites.
February 15th, 2012
Jay Habegger in Dealerscope
"How to leverage new online advertising strategies":
Brick and mortar retailers are in a fight for their lives. The consumer path-to-purchase has migrated online, with Internet retailers benefiting to the detriment of traditional retailers who struggle to match the price points of their online competitors while their physical stores drag down margins. It makes you wonder why so many legacy retailers show up to this fight for the consumer without the right technologies.
February 15th, 2012
Jay Habegger in AdAge
"Amazon's Approach to Advertising Might Work, But It's Not for Every Retailer":
"The Retail Giant Is Leveraging Brand Equity and Hiring a Big Sales Force, While Others Will Choose to Outsource."
January 27th, 2012
OwnerIQ on Expanding It's Shopper Marketing Capabilities with DiJiPOP
Earlier this week, OwnerIQ announced the acquisiton of "on-demand shopper marketing technology platform DiJiPOP in an all-stock deal." (Also, read DiJiPOP Q&A on AdExchanger from March 2011). Shopper marketing online is increasingly an attractive opportunity to explore for retailers. According to the press release, "The deal enables OwnerIQ to increase the value and revenue potential for the online retailer and manufacturer partners that power their unique Ownership Targeting capability."
CEO Jay Habegger answered questions on the acquisition and its impact on OwnerIQ.
AdExchanger.com: What was the trigger for the transaction? Is this about tech or clients?
In the ad tech marketplace OwnerIQ is known for ownership targeting, an advertising solution that enables marketers to target online consumers based on the products and brands they own or intend to buy. This capability is powered by OwnerIQ's Media Solutions, or OMS, which has relationships with online retailers, manufacturers and publishers for whom we enable marketing capabilities, such as co-operative audience sharing, and provide ad revenue in exchange for consumer browsing and purchasing data. The acquisition of DiJiPOP, an on-demand shopper marketing technology platform, will add even more value to our OMS relationships and enable our partners to generate new revenue through on-site display advertising and product placements.
Is shopper marketing becoming more of a focus for OwnerIQ?
OwnerIQ's always been focused on "shopper marketing" as we define it: influencing a consumer along the entire path to purchase. We've been delivering online campaigns for advertisers to help them address the new online path-to-purchase from the very beginning. However, some in the industry have a narrow definition of "Shopper Marketing" that refers exclusively to advertising within a retail environment, or, in the online case, advertising on a retailer's website. With the addition of DiJiPOP, we are extending our offerings to current and potential retail partners to enable on-site advertising programs to generate new revenue streams. As we onboard these partners onto the platform, we will push these advertising opportunities out into the marketplace.
Why is former DiJiPOP CEO Ji Kim a good fit for a BD role? Is there a pub dev strategy emerging for OwneriQ?
Ownership Targeting has always been powered by our unique relationships with our retailers, manufacturer and publisher partners. Ji's experience at DiJiPOP, which is a platform specifically designed for online retailers and ecommerce sites, makes him the perfect candidate to help us accelerate our partnership growth within the retail category.
To read the article on AdExchanger, go here
January 24th, 2012
OwnerIQ Acquires DijiPOP
BOSTON, January 24, 2012 — OwnerIQ, the inventor of Ownership Targeted media and developer of one of the most advanced Real-Time media buying platforms in the industry, announced today that it has acquired leading on-demand shopper marketing technology platform DiJiPOP in an all-stock deal. Founder and former CEO of DiJiPOP, Ji Kim, joins the OwnerIQ team as the VP of Business Development, Media Solutions.
To read the press release, go here
December 16th, 2011
OwnerIQ Sponsors 2011 BIMA Gala
On December 1st, 2011, BIMA hosted their annual Gala at the Boston Harbor Hotel. We showed up early to set up our photo booth and get our costume props together. It was a total blast. By the end of the night there was a line! We're totally glad that everyone had fun, and can't wait to see you at the next event in Boston. here
December 27th, 2011
Seeking online revenue, businesses, non-profits sell ad space
Jay Habegger on Minnesota Public Radio
"I see it as being a somewhat under-the-radar trend for the next couple of years," he said. But in three to five years, the ad industry will wake up and say, "Oh my gosh, some significant percentage of the digital spend is now being spent in media outlets that nobody would have considered a media outlet today."
Read MoreNovember 11th, 2011
These Ad Stars Know All About Ads - OwnerIQ In the New York Times
"An online advertising company called OwnerIQ is featuring employees of media agencies in its campaign. So far, more than two dozen who work in four big markets — Boston, Chicago, New York and Los Angeles — have agreed to be part of the campaign."
Read MoreSeptember 16th, 2011
Connecting the Data Dots on Facebook and Beyond: OwnerIQ on AdAge.com
"Another company pulling together unique audience insights is OwnerIQ. This company uses "ownership signals" — indicators that a person actually owns a particular brand of product — to identify the people likeliest to want an upgraded product, an accessory, or a competitive product. In one case, a major furniture retailer discovered that its website was attracting a disproportionate number of consumers who were also in market for a high-definition television."
Read MoreAugust 11th, 2011
Jay Habegger on the Cover of AdAge.com
Amazon flew under the radar in late June when it announced it was entering the world of advertising by using its consumer data to deliver targeted advertising on third-party sites across the web, but it's big news for online retailers and advertisers.
July 25th, 2011
Behavioral Advertising Privacy Event
OwnerIQ's VP of Pulisher Relations, Mike Ouellette, was asked to sit on an OBA compliance panel in NYC on July 25th, 2011. Mike will discuss OBA Compliance, OwnerIQ's strategy and what we have experienced as a company in the industry so far.
July 7th, 2011
OwnerIQ Gains $7M in New Funding
OwnerIQ has seen some impressive growth rate since May of last year up to the first quarter of 2011, and with their newly acquired additional funding of $7 million, things are definitely getting more exciting for the company.
This expansion round of investment included the participation of OwnerIQ's existing investors, with the addition of Longworth Venture Partners.
OwnerIQ's CEO Jay Habegger shares some information about this recent round of funding, and also tells us more about the company in this e-interview with Lead411.
June 22nd, 2011
Dow Jones VentureWire: Ty McMahan Writes on OwnerIQ
Longworth Venture Partners led the Series C round, which included participation from the company's previous investors: Atlas Venture, Common Angels, Egan-Managed Capital, Kepha Partners and Massachusetts Technology Development Corp.
Chief Executive Jay Habegger said the new funding will be used to boost the company's sales team and technology development.
Competition is tough in the heavily funded ad targeting business, in which companies apply different algorithms to data collected through Internet cookies. OwnerIQ aims to differentiate itself with its ownership targeting technique.
June 20th, 2011
OwnerIQ Secures New Round of Funding
Unique Ownership-Targeting Ad Model Draws Strong Investment
NEW YORK, June 20, 2011 — OwnerIQ, the inventor of Ownership Targeted media and developer of one of the most advanced Real-Time media buying platforms in the industry, announced today it has closed a $7 million expansion round. All existing investors participated, and Longworth Venture Partners also joined this round. read more »
June 20th, 2011
AdExchanger: $7 Million More for OwnerIQ
OwnerIQ has received $7 million in additional funding according to an article by Laurie Sullivan on MediaPost. Read more. Adding up the Crunchbase numbers, this gives the company $20 million in financing since 2007. OwnerIQ has an SEO-friendly network of product-support sites called ManualsOnline and according to its website it gets over 4 million uniques per month. This is a similar strategy to ValueClick's Investopedia strategy where the ad network leverage its media skills with ownership of a website with high-value users and the intent data that pours off the website. The trend: ad networks/DSPs/etc. in the publishing business -this includes ad networks like Ad.com which helps monetize Aol.
June 17th, 2011
MediaPost's Online Media Daily: Data Rich: OwnerIQ Closes $7 Million Funding Round
OwnerIQ has managed to grow 700% from May 2010 through May 2011, a milestone that attracted Eric Hjerpe, partner at Kepha Partners, to make another investment in the company. "The company offers proprietary data that has been shown in ads to increase performance by a great amount," he said. "They also continue to resign a number of existing clients because of that ad performance."
Read MoreJune 17th, 2011
XConomy: OwnerIQ Raises $7M More
"Boston-based OwnerIQ, an advertising tech startup, has closed a new $7 million financing round from existing investors including Atlas Venture, CommonAngels, Kepha Partners, and the Massachusetts Technology Development Corporation, as well as new investor Longworth Venture Partners."
Read MoreJune 13th, 2011
OwnerIQ Highlighted in iMedia Connection's "5 New and Powerful Targeting Methods"
On June 13th, OwnerIQ was included in Jim Nichols' outline of 5 new and powerful targeting methods on imediaconnection.com:
"Another interesting approach comes from Owner IQ, which calls its model "owner targeting." The company collects data on user actions that demonstrate product ownership to deliver prospects with highly probable interest in categories, brands, and interests. Then it delivers media as an ad network. Like regular networks, it measures interest via site visit behavioral data, but adds ownership data points to sharpen its perspective.
May 26th, 2011
OwnerIQ Mentioned in TRAFFIQ Educational Spotlight
On May 26th, 2011, OwnerIQ's Jay Habegger wrote a short article for TRAFFIQ Newsletter's "Educational Spotlight". "Online marketing is an imperfect science, one that relies heavily on guessing which products consumers are interested in based on their browsing history. Consumers may read an article about flat-screen TVs, but that doesn't necessarily mean they are in-market for a new one. OwnerIQ's innovative approach to behaviorally-targeted advertising removes the guesswork by helping marketers, manufacturers and retailers target consumers based on products they actually own. Manufacturer websites are popular online research destinations, making them untapped goldmines for marketers. By tagging and cataloguing consumers based on 4,000 different products or product types across 17 categories, OwnerIQ makes it possible to reach audience segments based on the types of products they consume on a regular basis. Taking it one step farther, OwnerIQ also catalogues consumers of over 5,000 different brands, letting advertisers reach consumers based on the precise brands they already own, providing a more intelligent, more relevant approach to advertising. You can access OwnerIQ's ownership targeting with TRAFFIQ. OwnerIQ is also attempting to solve the issue around data sharing, specifically the resistance many agencies and brands put up when it comes to making a data deal. Our new platform, CoEx, will make it possible for manufacturers, retailers and agencies to form partnerships and share data with no strings attached. Every partner will have complete control over who uses their data and how it is used." -Jay Habegger
May 6th, 2011
Jay Habegger Quoted in TRUSTe Article
On May 5th, 2011, OwnerIQ was mentioned in a TRUSTe press release with our CEO Jay Habegger being directly quoted. "TRUSTe Now Largest DAA Compliance Solution for Online Behavioral Advertising". TRUSTed Ads Platform now delivers over 10 billion impressions per month.
Read MoreMarch 23rd, 2011
OwnerIQ Mentioned in Traffiq Press Release
On March 22nd, 2011, OwnerIQ was mentioned in a Traffiq/PR Newswire press release focusing on data providers that simplify targeting choices for Demand Side Customers. We were also featured in their DataTree guide along with Proximic, Tumri, Aperture, Exelate, and AdAdvisor.
Read MoreMay 27, 2010
OwnerIQ Hires Michael Ouellette as Vice President, Publisher Development
Continues Focus on Developing Strategic Publisher Relationships
BOSTON, MA — OwnerIQ, the inventor of Ownership Targeted media and developer of one of the most advanced Real-Time media buying platforms in the industry, announced today it has hired Michael Ouellette as Vice President of Publisher Development. read more »
May 13, 2010
OwnerIQ Hires Industry Veteran Michael Chass as Vice President, Retail & Manufacturer Business
Expands Retail & Manufacturer Division
BOSTON, MA — OwnerIQ, the developer of Ownership Targeted advertising and industry leading solutions enabling retailers and manufacturers to maximize the ROI in their most valuable online line asset - their website, announced today it has hired Michael Chass as Vice President, Retail & Manufacturer Business. read more »
May 23, 2010
Steve Ustaris Joins OwnerIQ as VP Agency Relations and Business Development
Respected Industry Leader to Drive Innovative Agency-Focused Solutions
BOSTON, MA — OwnerIQ announced today that it has hired Steve Ustaris as Vice President of Agency Relations and Business Development. Mr. Ustaris will serve as the company's agency liaison, and lead efforts to develop deep and long-lasting relationships with OwnerIQ's current and future agency partners. read more »
March 2, 2010
OwnerIQ Hires Ad Executive Stephen Tschosik as Midwest Sales Director
Continues Growth with opening of Chicago Office
BOSTON, MA — OwnerIQ announced today that it has hired Stephen Tschosik as Midwest Sales Director. Mr. Tschosik will work out of the company's newly opened Chicago office. read more »
December 17, 2009
OwnerIQ Hires Ad Industry Veteran Robert Daniel To Head Advertising Sales
Taps Daniel as Executive Vice President of Advertising Sales
BOSTON, MA — OwnerIQ announced today that it has hired Robert Daniel as Executive Vice President of Advertising Sales. Mr. Daniel will be responsible for advertising sales and is based in OwnerIQ's New York office. read more »
December 10, 2009
OwnerIQ Elevates Co-Founder Connie Johnson to Executive Vice President of Retailer and Manufacturer Business
Further Establishes Commitment to Retailer and Manufacturer Relationships
BOSTON, MA — OwnerIQ announced today the elevation of Connie Johnson to the position of Executive Vice President of Retailer and Manufacturer Business. Ms. Johnson is part of the founding team at OwnerIQ and has been its Vice President of Sales, with responsibility for setting strategy and growing sales across all channels. read more »
December 2, 2009
OwnerIQ Secures Funding to Fuel Continued Growth
Kepha Partners Joins Existing Investors in Supporting Proprietary Targeting Solutions and State of the Art Media Buying Platform
BOSTON, MA — OwnerIQ today announced that it has raised $5.8 million in growth financing. Led by Kepha Partners, the round includes participation by all of OwnerIQ's current investors: Atlas Venture; Egan-Managed Capital; CommonAngels and Mass Technology Development Corporation. Funding will be used to fuel the continued growth of the company's New York based advertising sales operation, expanding the scope and depth of OwnerIQ's proprietary data solutions, and the continued enhancements to OwnerIQ's advanced media-buying platform. read more »
November 19, 2009
OwnerIQ Expands Efforts to Address the Online Needs of Manufacturer and Retail Market
Hires Former CE, Appliance and Retail Executive — Forms Industry Advisory Board
BOSTON, MA — OwnerIQ announced today the hiring of Doug Kelly as Vice President of Retail & Manufacturer Business. Doug will oversee the ongoing development of new and innovative offerings which combine the specific needs of manufacturers and retailers with the unique targeting and on-demand access to advertising inventory enabled by OwnerIQ. Mr. Kelly has over 30 years experience working for such top retailers as PC Richard & Son, Tops Appliance, Newmark and Lewis, and Best Buy, and as former COO and EVP at HADCO, one of the nation's largest premium appliance distributors. read more »
November 11, 2009
OwnerIQ Announces Unique "Duress Shopper" Data
The Most Reliable Display Ad Data Regarding Consumers Making Duress Purchases
BOSTON, MA — OwnerIQ announced today the availability of the only online display ad targeting data for consumers making duress, or demand-in, purchases. Duress purchases are those motivated by the immediate need to replace a durable good that has stopped operating, or no longer meets the immediate needs of the consumer. OwnerIQ's data regarding duress shoppers is both accurate and unique in the industry and is sourced from the product support websites of leading manufacturers as well as OwnerIQ's own product support site, ManualsOnline (www.manualsonline.com). read more »
October 21, 2009
OwnerIQ Goes "Real-Time" with its Cross-Exchange MOST™ Platform
BOSTON, MA — OwnerIQ announced the availability today of its industry leading MOSTIQ real-time media buying platform. With MOSTIQ, OwnerIQ is now able to combine it's proven and proprietary ownership targeting capabilities, with the ability to acquire inventory through real-time-bidding on each impression opportunity to deliver compelling results for its advertiser and agency partners in real-time, and across multiple ad exchanges. read more »
January 22, 2009
OwnerIQ Named AlwaysOn OnMedia 100 Winner
BOSTON, MA — OwnerIQ today announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. OwnerIQ was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction. read more »
June 23, 2008
OwnerIQ Secures $6 Million in Series B Funding
BOSTON, MA — OwnerIQ, the first company to deliver customized, ownership-targeted media programs, announced today that it has closed $6 million in Series B financing led by Egan-Managed Capital, with all of the Company's original investors also participating. The investment validates the marketplace success the Company has enjoyed in providing consumers with a comprehensive network of self-support web sites and in delivering pinpoint, online media campaigns targeted to consumers based on what they own. read more »
April 15, 2008
OwnerIQ Adds Seasoned Advertising Industry Executive to Board of Directors
BOSTON, MA — OwnerIQ, the first company to deliver customized, ownership-targeted media programs, today announced that Lisa Badeau has joined the company's board of directors. Ms. Badeau is an executive vice president at Hill Holliday, a leading full-service communications agency offering integrated marketing and advertising solutions to clients such as Bank of America, CVS/pharmacy, Dunkin' Donuts, John Hancock, Liberty Mutual, and Verizon Wireless. read more »
December 12, 2007
User Manuals Are At Peak Demands. The Reason? Not What You Think.
NEWTON, MA — The product user manual is an increasingly critical tool for both consumers and brand managers, according to a survey conducted by OwnerIQ, a company dedicated to helping consumers get the most out of their products. With more and more people turning to the Web for information, the often-overlooked user manual is fast becoming the primary source of product education and the most important part of the consumer brand experience outside of the product itself. read more »
November 14, 2007
As Holiday Shopping Heats Up, OwnerIQ Launches Four New Self-support Web Sites for the Most In-demand Consumer Electronics
NEWTON, MA — With consumer electronics as perennial hot gifts for the holiday season, OwnerIQ, a company dedicated to helping consumers get the most out of the products they purchase, today announced the addition of four new Web sites for popular consumer electronic (CE) product categories to its growing network of self-support Web sites. Available at TV.ManualsOnline.com, Audio.ManualsOnline.com, CarAudio.ManualsOnline.com and PortableMedia.ManualsOnline.com, each site organizes highly sought, but often hard to quickly find, user manuals, how-to guides and other self-support information for common CE products. read more »
October 30, 2007
OwnerIQ Secures $2 Million in Series A Fundings
Company Solves Frustrating Consumer Problem of Finding Self-Support Information for Common Consumer Products; Creates New Opportunities for Advertisers
NEWTON, MA — OwnerIQ Inc., the first company to deliver customized, ownership-targeted media programs, today announced it has received $2 million in funding from Atlas Venture, CommonAngels and the Massachusetts Technology Development Corporation. The company operates a network of Web sites, the OwnerIQ Network, that helps people find user manuals and other self-support information for a broad range of consumer products. By aggregating consumer interest in many of the largest consumer product categories, OwnerIQ offers manufacturers and brand advertisers direct access to likely purchasers. read more »