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Technology and Service Privacy Policy

This privacy policy covers the activity relating to the OwnerIQ services as more fully explained on the OwnerIQ website and below. For more info about our website specific privacy policy, and the privacy related activity that takes place on www.owneriq.com, please view our privacy policy.

Your privacy is OwnerIQ's top priority. At OwnerIQ we collect information about the products and services that people own, use or have shown interest in, and use that information to help our advertising and publishing partners provide relevant advertising and content to those people as they surf the internet. We gather only anonymous information about users from our owned and operated websites, where we provide free access to user manuals and support information, as well as from third-party websites we have partnered with to help gather this anonymous information ("Partner Websites").

OwnerIQ adheres to all industry guidelines with respect to protecting your privacy, and continues to review these guidelines in relation to our privacy policies in order to ensure the protection of consumer information. OwnerIQ is a member of the Network Advertising Initiative ("NAI") an industry organization committed to creating comprehensive self-regulatory principles to protect consumer privacy. OwnerIQ's membership represents our commitment to adherence to these principles. As part of its commitment to the NAI, OwnerIQ further commits to compliance with the Digital Advertising Alliance Self Regulatory Principles relating to interest based advertising.

The below information about our privacy policy, what information we gather and what we do with it, are meant to provide you, the consumer, with full disclosure. We do this to ensure that you are informed as to how we handle this anonymous information on behalf of our publisher, advertising network and advertising partners.

How we Collect Anonymous Information

OwnerIQ enables its owned and operated sites and its partner websites to collect anonymous information on users with a particular focus on the products and services that people own and use, or those they have an interest in. The technologies utilized allow OwnerIQ to collect this information entirely anonymously. Neither the third-party site where this data is collected, nor OwnerIQ will ever be able to identify you individually based on the information that is collected. Anonymity is the foundation of this information gathering solution.

Data Collection Technologies:
  • Cookies: OwnerIQ, like almost all websites, uses a simple technology feature of your browser to place a cookie on your hard drive. Cookies are used by web sites to recognize a computer they have encountered before. Cookies do not include any information which is personal to you or would allow anyone to identify you individually. The cookie simply tells us that we have encountered your computer in the past when you have visited an OwnerIQ site or a third-party partner site. Most of the web sites you visit use cookies to enhance the users experience on those sites.
  • Clear GIFs & Servers: We also use electronic images known as "transparent GIFs", "Web bugs", "pixel tags" or "web beacons" — that allow OwnerIQ and our partners, including third party ad networks and exchanges to track general user traffic patterns. OwnerIQ also automatically receives and records information from our servers and from your browser, including your IP address, the time, and information about the page you requested. These technologies are used in combination with Cookies.
How we Use Anonymous Information

OwnerIQ operates an advertising platform and participates in advertising exchanges, where we help match advertisers, publishers, manufacturers and service providers with consumers based on products and services that those consumers own, use or have shown an interest in. We use the anonymous information gathered through cookies and “web beacons” to enable this advertising and content matching, providing the most relevant and informative advertising available to consumers as they travel the web.

What Information Is Collected?
  • Non-Personally Identifiable Information
    Through use of the data collection methods, OwnerIQ collects anonymous data while you are visiting its web site or a Partner Website, including advertisers, advertising exchanges and Web publishers. This anonymous data includes information such as a users IP address (a number that is automatically assigned to your computer whenever you are surfing the Web, allowing Web servers to identify your computer), web pages which have been viewed by the user, date and time, and responses by a user to an advertisement delivered by us or a third party advertising technology vendor. Our advertising platform partners, as well as OwnerIQ use different types of technologies to collect this type of information, including cookies and web beacons as described above.
  • Personally Identifiable Information

    OwnerIQ does not ask for or receive any Personally Identifiable Information (PII) as a result of its use of the anonymous data collection technologies used to gather information about product preferences as described above.

Opting Out

If do not want cookies to serve you relevant advertising as described above, we want to be sure that you have a simple procedure that allows you to deny this feature. In order to "opt out" of the benefits of cookies, you may opt out. You may opt out of other online advertising companies that are members of the NAI as well by clicking here: NAI Opt-Out.

Please note that the opt-out process is a cookie based solution. If you should decide to clear your cookies on your browser, use a new or different browser, or buy a new computer, you will need to refresh your Opt-Out preferences either at either of the above OwnerIQ or NAI Opt-Out pages.

How Long Do We Store The Data?

OwnerIQ's cookies are set to expire after 5 years. That time may be extended if the cookie is updated based on your visiting a particular web site that may update this cookie.

What We Do with Non-Personally Identifiable (Anonymous) Information?

OwnerIQ will use non-PII in a number of ways. It will be used to:

  • Keep count of return visits to our site or our Partners' sites
  • Accumulating and reporting anonymous, aggregate, statistical information on Web site and content usage to our partners and our own sites
  • Displaying the most appropriate advertising or content based on your interests
  • OwnerIQ partners with third party ad networks and exchanges to display its customers' ads throughout these third party networks. These third party ad networks and exchanges may use information regarding its own users to select which ads to display.
Disclosure of Anonymous, Aggregated Information

We aggregate user information and disclose such information in a non-personally identifiable manner to advertisers and other third parties for marketing, promotional, and other purposes. OwnerIQ also discloses aggregated user statistics (for example, 15% of people anonymously identified by OwnerIQ own plasma TVs) in order to describe our services to prospective customers and partners, and other third parties, and for other lawful purposes. OwnerIQ does not share any user-level data with third-parties.


OwnerIQ has implemented reasonable security measures to protect information from loss, misuse and unauthorized access, disclosure, alteration or destruction. Our security systems include authenticated access to internal databases, audits of procedures, and regular reviews of overall Web security.


If you believe that OwnerIQ has not complied with this Privacy Policy, or if you have any other complaint with regard to collection, use or disclosure of personal information by OwnerIQ, you may send a written notice of complaint to:

OwnerIQ, Inc.
27-43 Wormwood street, Fl 4
Boston, MA 02210
Attention: Privacy Coordinator
E-mail: webmaster@owneriq.com

OwnerIQ will investigate your complaint and respond to you promptly.

Links: The OwnerIQ site may contain links to other Websites, as will the sites to which you may link to via advertisements. OwnerIQ is not responsible for the privacy practices or the content of those sites. Users should be aware of this when they leave our site and review the privacy statements of each Web site they visit that collects information. This Privacy Policy applies solely to information collected by OwnerIQ via the technologies and services referenced above.

Amendments: OwnerIQ may modify or amend this policy from time to time. If we make any material changes, as determined by OwnerIQ, in the way in which information is collected, used or transferred, we will notify you of these changes on our site and provide a link to the new privacy statement. If you object to any of the changes, you may opt out as referenced above.

Effective Date of this policy: December 6, 2010.