ownerIQ's Insights:

The Era Of Second-Party Data Is Here

The Era Of Second-Party Data Is Here.

The Era Of Second-Party Data Is Here.
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Today’s digital marketers and advertisers are thriving in the era of second-party data. These savvy second-party data pros are fast on their way to becoming experts; it’s only a matter of time.

Here’s some more data for thought…

  • 96% of marketers with a second-party data strategy today consider it valuable or very valuable to their overall marketing strategy
  • 85% of retailers and brands will have second-party data integrated into their overall marketing strategy within twelve months.
So where do YOU stand?

Download this FREE report, The Era of Second-Party Data is Here, a September 2016 commissioned study conducted by Forrester Consulting on behalf of ownerIQ, to uncover must-know second-party data strategies, challenges, and benefits.