Today, consumer electronics (CE) and appliance brands are increasingly exploring the idea of in-housing their programmatic practice. However, these brands are finding that “traditional” programmatic technology is not designed to support many of the marketing use cases that are native to their business such as driving sell-through at retail. Finding a seamless solution to support retail objectives is essential in driving programmatic success.

Download our whitepaper to learn about what CE and appliance brands should consider when building their programmatic stack.