The
Overview
Maytag Month is the company’s annual promotion to provide consumers with great deals on dependable home appliances. In addition to generous rebates on select models, Maytag works with ownerIQ to facilitate co-op promotional campaigns for their dealers that deliver highly-targeted offers to help dealers bring customers into their showrooms.
ownerIQ
Solution
To drive sell-through of Maytag products at retailers during the month of May. Maytag has worked with ownerIQ to support May is Maytag Month to increase the number of dealers taking advantage of the valuable data Whirlpool brands are able to provide for these types of digital advertising programs. Maytag uses the ownerIQ platform to facilitate co-op promotional campaigns for their dealers that deliver highly-targeted offers to help bring customers into dealer showrooms.
