It’s taken for granted that the seven-day shopping period starting on Thanksgiving Day each year is by far the most important week in retail, both online and in-store. However, it’s important to remember that there is more than just one week in the holiday season. To help advertisers prepare for the Q4 rush this year, ownerIQ analyzed holiday shopping behaviors tracked by our platform in 2018 and uncovered actionable insights for retailers and brands.

Download our trends report to find out how you can capitalize on learnings from the 2018 holiday season.