December 27, 2016

“Located in the heart of Fort Point, 'The Q' is changing the way retailers, brands and marketers view and access data. Over 600 retailers, product brands and e-commerce websites contribute data on over a billion shopping behaviors and e-commerce transactions monthly.”

November 29, 2016

“Time always flies when you’re busy. And when it comes to holiday season, it appears before we know it. So here we are – holiday-ready. The remainder of your marketing and advertising dollars can go a long, long way...”

October 6, 2016

“ownerIQ, a leading digital marketing solution for retailers and brands, today released a new research study conducted by Forrester Consulting, and commissioned by ownerIQ. The September 2016 study, The Era of Second Party Data is Here, focuses on the adoption...”

September 20, 2016 | Kristina Knight

"Second-party data strategies are largely executed programmatically; in the programmatic world, marketing strategies and performance metrics are often misaligned. How can brands ensure they are properly using 2nd party data?"

September 16, 2016 | Kristina Knight

"While most businesses focus on the analysis of first party data, benefits can also be gained from second party data. One expert explains..."

August 16, 2016 | Philip Rosenstein

"We've all heard of first- and third-party data, the bedrock of the data marketing landscape. Second-party data is a bit more obscure, but if the initial apprehension about sharing private customer data can be overcome, marketers could unleash an entirely new dimension to..."

August 3, 2016 | Anastasia Bogomolov

"Data...we're practically swimming in it. It's all around us; used for virtually everything. The meaning of data really depends on what it's being used for and who's using it. For marketers and advertisers, the most common forms of data are..."

June 28, 2016 | Patrick McCarthy

"'The best way to describe second-party data is to describe what it's not,' Bob Scaglione, Senior Vice President of ownerIQ said after his panel at CE Week New York. First-party and third-party data have widely been the go-to information for a long time, but both..."

May 31, 2016 | David Kaplan

"Programmatic ad platform ownerIQ's release of its 'geo-weighting' technology promises retail clients that they can go beyond traditional location targeting to better drive in-store traffic and sales. THe prgram relies on second-party shopping data to predict..."

May 27, 2016 | Jeff Engel

"Xconomy Boston — Next up in my series of offbeat chats with local tech leaders is Jay Habegger, co-founder and CEO of ownerIQ. Habegger's company started a decade ago as a network of websites allowing people to..."

May 2, 2016 | Barry Levine

"As the internet continues to blur many competitive differences like pricing and product selection, brands have increasingly seen their customer data as a key differentiator. But, as it turns out, there's a bigger competitive headache beyone whether a customer is..."

April 27, 2016 | Steve Ustaris

"I've got some good news and some bad news. According to Forrester Research, 50 percent of visitors coming to your website intend to buy a product within 30 days. That's the good news. The bad news: that doesn't mean..."

April 22, 2016 | Jay Fitzgerald

"Among Jay Habegger's loves at his job running OwnerIQ Inc., a digital media company based in Boston, is its unpredictability. Since its founding in 2007, OwnerIQ has grown into a firm with about $60 million in revenue and more than..."

April 19, 2016 | Anastasia Bogomolov

"Marketing data is no longer in short supply. Today's world is abuzz with information, and the word data is easily tossed around by pretty much everyone, everwhere. We all have access to some form of data, and we are all just as easily a part of some..."

March 31, 2016 | Jonathan Lacoste

"Programmatic has taken the advertising world by storm in the last couple years, but many questions remain. That's why with the latest CMO Corner, I decided to get an expert take. Steve Ustaris is the CMO of ownerIQ, a cutting-edge programmatic company..."

March 9, 2016 | Ben Frederick

"Second-party data firm ownerIQ announced a revenue of about $60 million in revenue in 2015, a 50% year-over-year (YoY) growth. Second-party data is first-party data that's been shared with another company. ownerIQ runs..."

March 9, 2016 | James Hercher

"OwnerIQ's unique second-party data-sharing model, where it acts as media buyer and data broker between retailers and manufacturing brands, is showing signs of breaking through the initial skepticism which accompanied second-party marketing..."

January 28 2016 | Al Urbanski

"Second-party data is nothing more than somebody else's first-party data. It's been popular as long as direct mailers have been purchasing subscription lists from magazines. So, while it's hardly new, tech-based vendors are..."

January 19 2016 | Rebecca Muir

"Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat hidden in the shadow of its cousin, first-party data, until now. ExchangeWire spoke exclusively to..."

January 11, 2016 | Steve Ustaris

"Second-party is the hot new currency in programmatic advertising —  and with good reason. When a brand or marketer transparently shares their first-party data with another brand or marketer, it's referred to as second-party data. In recent weeks, this particular approach..."

January 7, 2016 | Joe Paone

Joe Paone sits down to talk with Bob Scaglione of ownerIQ at CES 2016.

December 18, 2015 | Aidan Bradley

"The Q was named as one of CIO Review's 20 Most Promising Retail Technology Solution Providers for 2015. The magazine's goal with these awards is to assist CIOs in identifying the right technology providers, a distinguished panel..."

December 10, 2015 | Aidan Bradley

"Boston, MA —  ownerIQ, the leading digital marketing solution for retailers and brands reports Q3, 2015 as the strongest quarter in company history. ownerIQ's third quarter saw a 60% bookings growth rate year-over-year while continuing to maintain..."

November 13, 2015

"The year 2016 will see the process of digitization of the media ecosystem continue apace and addressability will cut across all types of media, accelerating the unbundling of media offering and bringing even more to the fore the strategic importance of first-party data..."

November 10, 2015 | Barry Levine

"Adobe is today getting more serious about being a data matchmaker. The San Jose, California-based company announced the availability of its Audience Marketplace, which had been in beta since it was last unveiled in March..."

October 28, 2015 | Benjamin Barr

"We're very excited to announce the addition of online Consumer Electronics giants Monoprice and Buydig to our family of retail partners. Boasting a combined 2.5 million active shoppers each month, the addition of these eCommerce staples strengthens an already robust network of..."

October 25, 2015 | Marty Swant

"Programmatic Advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever. And while major brands have used big data for a while, the strategies are also..."

October 19, 2015 | Aidan Bradley

"News America Marketing (NAM), the premier promotional marketing services company in the U.S. and Canada, and ownerIQ, the leading programattic advertising solution for retailers and products brands, announced today the release of their new product, DYNAMIQ..."

October 8, 2015 | Anastasia Bogomolov

"This week, ownerIQ's SVP of Marketing Steve Ustaris spoke at the FutureM conference presenting one of the industry's hottest topic: second-party data. FutureM, viewed as the 'must-attend event for disovering what's next,' bringing together marketing and..."

October 7, 2015 | Aidan Bradley

"VRRB Media (prounounced 'verb') and ownerIQ, the leading programmatic advertising solution, have partnered to launch a new media network for advertisers seeking the highly coveted cultural consumer. VRRB media is the first of its kind collaboration of first party data..."

September 24, 2015 | Digiday Awards

"Grapeshot and Saatchi & Saatchi LA took home two awards each at the first-ever Signal Awards reception in New York City, recognizing and honoring the technology companies setting the standards in an ever-changing industry..."

September 8, 2015 | Aidan Bradley

"ownerIQ, the leading digital marketing solution for retailers and brands reports Q2, 2015 as the strongest second quarter in company history. ownerIQ's second quarter saw a 45% bookings growth rate year-over-year while continuing to maintain..."

September 1, 2015 | Sara Castellanos

"Companies in the field of marketing and advertising technology have been in the news lately because they're growing significantly in the Boston area. In fact, according to marketing technology startup Jebbit, the Bay State is home to more than 60 companies in..."

September 3, 2015 | Tyler Loechner

"It may not be Silicon Valley, but Boston has proven to be a formidable breeding ground for some successful digital marketing companies. Jebbit, a Boston-based 'post-click marketing platform,' decided to round up all..."

August 15, 2015 | Shopper Marketing Magazine

Shopper Marketing Magazine & Path to Purchase Institute Name ownerIQ in the 2015 Digital Shopper Marketing LUMAscape.

August 18, 2015 | Aidan Bradley

"Saris Cycling Group (SCG), the manufacturer of Saris bike racks, CycleOps bike trainers and PowerTap cycling power meters, has partnered with OwnerIQ, a digital advertising leader to launch a retail activation program. SCG retailers now have a new way to..."

August 18, 2015 | Bicycle Retailer

Saris is the first cycling brand to join our platform to empower their independent biking dealers to connect with local in-market shoppers and drive sales of SCG products.

July 15, 2015 | Digiday Awards

"Ad agency Saatchi & Saatchi and marketing analytics platform MarketShare DecisionCloud lead the pack of 2015 Digiday Signal Awards finalists with four nods each. The awards, which will be presented for the first time this year, honor the tech platforms simplifying the marketing..."

June 27, 2015 | Nancy Klosek

"'The path to purchase has changed. It's moved online.' That's how Bob Scaglione, senior vice president of Owner IQ, characterized the necessity of using the strategy his company offers for finding more customers with greater efficiency. His presentation was made at CE Week..."

May 20, 2015 | Laurie Sullivan

"Since product support influences sales, OwnerIQ may have some data that search marketers should see. The company's site, ManualsOnline, maintains manuals for 650,000 products from hundreds of top brands. Consumers who are looking for more information about a product..."

May 18, 2015 | Marketwired

"OwnerIQ, the leading digital marketing solution for retailers and brands, reports Q1 2015 as the most successful quarter in company history. The company's first quarter saw a 60% bookings growth rate year-over-year while continuing to improve..."

May 11, 2015 | Marketwired

"ManualsOnline.com, the publisher division of OwnerIQ and the largest repository of product support documentation on the internet announced their new mobile friendly website and statistics of mobile site visits today..."

April 13, 2015 | Nanette Marcus

"Past objections to second-party data have since been addressed, making now the perfect time for marketers to leverage that data as part of a holistic data approach. The benefits of second-party were highlighted in a panel session at the iMedia Commerce Summit..."

April 2, 2015 | Tyler Loechner

"OwnerIQ, a programmatic ad platform for retailers, on Thursday announced it has integrated data from Retail Solutions Inc. (RSi), a point-of-sale analytics firm. The integration adds sales data to OwnerIQ's pool of targeting and analytics..."

March 18, 2015 | Adotas

"OwnerIQ, a programmatic ad platform for retailers, on Thursday announced it has integrated data from Retail Solutions Inc. (RSi), a point-of-sale analytics firm. The integration adds sales data to OwnerIQ's pool of targeting and analytics..."

March 16-18, 2015 | Shopper Marketing Summit

On Wednesday, March 18, 2015 from 12:00pm to 1:00pm, ownerIQ's SVP of Strategic Channel Development, Bob Scalgione will be giving a seminar on how to enhance digital shopper marketing with Programmatic buying. In this session attendees will learn: how programmatic works as a shopper marketing tool along the path to purchase, discover how retailers are monetizing their online shopper audiences by making them available for digital shopper marketers to target and additionally, see how programmatic buyers can offer scale, speed and accuracy when the technique is applied to targeting specific retail shopper audiences.

March 16, 2015 | Tyler Loechner

"News America Marketing, a promotional marketing services firm, has announced its foray into programmatic advertising. The company has partnered with OwnerIQ, a digital marketing firm for retailers, to launch its programmatic platform..."

February 23-25, 2015 | Morrisville, NC

The Dawn of the Hyper-Connected Consumer: ownerIQ will be sponsoring the Lenovo Digital Marketing Summit in NC on February 23-25th and giving an educational seminar on Digital Advertising and Shopper data insights.

January 30, 2015 | Marketwired

"OwnerIQ, the leading programmatic solution for retailers and product brands to drive retail outcomes, reports a record fourth quarter and strong year-over-year growth in 2014. In addition to the vast expansion of its customer roster, the company reports..."

December 9-10, 2014 | League of Leaders

ownerIQ is participating in The path to Purchase Institute's League of Leaders meeting. This exclusive group of the industry's most influential individuals, is committed to fostering best practices and the understanding of all marketing efforts that culminate at retail, now and in the future, by creating an 'open forum' atmosphere for the candid exchange of ideas, philosophies, and strategies.

December 8, 2014 | Marketwired

"More than 570 retailers and manufacturers have increased their revenue and advertising insights by sharing 2nd party data on OwnerIQ's Co-operative Audience Exchange Platform, or CoEx, which just processed its 1,000th data request..."

December 5, 2014 | Joe Mandese

"Marketing, especially the frequently cutthroat world of retail, has always been a competitive business. But a new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides..."

October 31, 2014 | Internet Retailer

"Manufacturers that target their retail shoppers through ownerIQ's Retailer Targeted Marketing product have been measuring their digital advertising's impact on retail shopping activity at the brand level through OwnerIQ's Purchase Intent Impact Report. With this..."

October 30, 2014 | Marketwired

"Manufacturers that target their retail shoppers through OwnerIQ's Retailer Targeted Marketing product have been measuring their digital advertising's impact on retail shopping activity at the brand level through OwnerIQ's Purchase Intent Impact Report. With this..."

September 25, 2014 | Joe Mandese

"In 1975, J. Walter Thompson did a study estimating the average consumer was exposed to about 500 brand impressions each day. Today, Nielsen estimates it's more like 5,000. While it's unlikely anyone knows the precise number, everyone knows the volume of ads..."