Advertising “measurability” is one of the key strategies Amazon uses to fuel demand for their ad products. Marketers seeking metrics like attributable sales from their media campaigns have gravitated towards Amazon and will continue to increase their investment with retailers who provide easy access to this in-depth reporting. However, there are tools beyond Amazon, like CoEx by ownerIQ, that can help retailers create an attribution strategy to strengthen existing brand relationships and attract new brands to work with them.

Download our whitepaper to find out how Amazon’s approach to sales attribution is winning over brands and how ownerIQ can help retailers execute a similar strategy.