In a recent study conducted by MightyHive in “The Data Confident Marketer,” fewer than 1 in 20 marketers believe they’ve tapped more than 80% of 1st party data’s potential. The most common marketing application of 1st party data used by retailers is audience targeting, but there are important strategies beyond this that can be executed to drive more value for their business. We have compiled actual use cases facilitated by ownerIQ to demonstrate the range of possibilities.

Download our guide to learn about how retailers are getting the most out of their first party data with ownerIQ.