Case Study

Case Study

The

Overview

Spotix offers simple and elegant home upgrades that fit any budget and have a large selection of home, hearth, patio, and BBQ products. Spotix operates FirePitsDirect.com, TeakFurnitureClassics.com, KickAssGrills.com, and FireplaceRemoteControls.com. Spotix came to ownerIQ looking to maximize their digital ad dollars and ROAS (return on ad spend) while reaching shoppers of the brands they sell.

ownerIQ

Solution

Through the ownerIQ platform, Spotix had the ability to target the shoppers of the brands that they sell - Napoleon, The Outdoor Greatroom Company, Dimplex, American Outdoor Grill, American Fyre Designs, and drive them to make a purchase at Spotix. By activiating these second-party strategies Spotix received full transparency and oversight of their co-branded digital marketing campaigns.

Business

Goals

Maximize ROAS

Boost product sell-through

Drive e-commerce results

Increase brand exposure

Spotix

Outcomes

21% increase in orders

24% increase in revenue

17% increase in order size

28:1 ROAS using second-party strategies

We are seeing tremendous value and ROI working with ownerIQ to run multiple second-party data programs across the Spotix umbrella of retailers. It is invaluable to be able to reach the shoppers that have visited the brands we sell during their research/discovery phase. This addition to our digital marketing strategy has opened up a new revenue channel for us and ultimately drives sales and brand awareness.

ADAM KAHLER

DIGITAL DIRECTOR

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