Guest Speaker: Susan Bidel, Senior Analyst, Forrester
Joshua Lowcock, Chief Digital Officer, UM Worldwide
Steve Ustaris, CMO, ownerIQ
ownerIQ and Universal McCann commissioned Forrester Consulting to evaluate the role that data plays in digital advertising and marketing strategies, as well as the challenges marketers face in their pursuit to acquire relevant, quality audience data at scale.*
What we learned? Data transparency a MAJOR problem for marketers today.
* Data Markets Must Shift To Transparency And Choice, an October 2017 commissioned study conducted by Forrester Consulting on behalf of ownerIQ and Universal McCann
How can we change that? Join UM, ownerIQ, and a guest speaker from Forrester for a webinar to learn how to obtain and best utilize relevant and transparent audience data at scale.
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